Three Generations of Excellence
From a small family workshop to a global manufacturing partner — our journey is built on passion, persistence, and an unwavering commitment to quality.
A Dream Born in Yiwu
In 1993, with little more than determination and a deep love for craftsmanship, Mr. Chen started a small jewelry workshop in Yiwu, China. Armed with traditional skills passed down from his father and a vision for quality, he began creating rhinestone jewelry by hand.
Those early years were challenging. Working 16-hour days with just five employees, the family poured everything into perfecting their craft. Every stone was set by hand, every piece inspected personally before leaving the workshop.
Word spread about the quality of their work. Local traders began seeking them out, and soon orders were coming from neighboring provinces. The small workshop was becoming something more.
31 Years of Growth
Key milestones in our evolution from workshop to global manufacturer
The Beginning
Mr. Chen started a small family workshop in Yiwu, specializing in hand-crafted rhinestone jewelry. With just 5 workers and a passion for quality craftsmanship.
First Automation
Pioneered automated production for stretch bracelets, becoming one of the first factories in Yiwu to introduce machine-assisted production while maintaining hand-finished quality.
First Export
Completed our first international export order to a US importer. This marked the beginning of our global expansion journey.
Major Retail Partnership
Secured partnerships with major North American retail chains. Production capacity expanded to meet growing international demand.
New Facility
Moved to a larger facility with dedicated production lines for different product categories. Team grew to 100+ workers.
Certifications
Achieved Sedex membership and BSCI certification, demonstrating our commitment to ethical manufacturing practices.
Capacity Expansion
Major expansion increased monthly production capacity to 500,000+ pieces. Added CZ and bridal jewelry lines.
Second Generation
Founder's children joined the business, bringing fresh perspectives on design, technology, and international markets.
Sustainability Focus
Launched sustainability initiatives including recycled materials and eco-friendly packaging options.
Innovation Era
Introducing new Starry Series, expanding designer collaboration programs, and investing in digital capabilities.
What We Inherited
Core values passed down through generations
Trust
Built through decades of reliable partnerships with clients worldwide.
Quality
Uncompromising standards passed down through three generations.
Care
Personal attention to every client relationship and product detail.
Growth
Continuous learning and adaptation to serve our clients better.
Be Part of Our Story
Join the growing family of partners who trust Paradise Jewelry for their manufacturing needs.